Rami El Maher

Head of Design
UX/UI Consultant & Auditor

FintechWeb & mobileUX/UI design

My Easy
Transfer.

Everyday support.
Across borders.

One experience, from the first visit to the next transaction.

01 / Overview

Closer to home.
Clearer on screen.

Money transfers, mobile top-ups and everyday services for people supporting their loved ones from Europe.

My Easy Transfer is a fintech platform bringing international transfers, mobile top-ups and bill payments together. It serves diaspora communities connecting Europe with North and West Africa.

The selected design work spans the public website, the account workspace and the mobile app. The focus is on making service choices, recipient details and transaction steps clear across those touchpoints.

My role
UX/UI design
Touchpoints
Website & web app
Mobile experience
Design focus
Service selection
Transaction flows
Industry
Fintech
Cross-border services

The design focus

Make each step
easy to understand.

A cross-border service asks people to make several decisions: what they want to do, who they are supporting, the amount involved and how to complete the transaction.

The interface brings those decisions into a consistent structure, with clear service entry points, distinct steps and a summary that stays close to the task.

Service discoveryAmount & destinationRecipientsPayment choicesTransaction history

A consistent direction

01

Orient.

Give each service a clear place to begin.

02

Separate.

Let each step answer a distinct question.

03

Summarise.

Keep key transaction details in view.

04

Continue.

Make activity and confirmation easy to return to.

02 / Web experience

From understanding
to taking action.

The website introduces the service, brings the transfer calculator into the first view and gives people a route into the experience.

My Easy Transfer / Website design
My Easy Transfer / Desktop website design
Desktop website / Selected designScroll inside to explore ↓
01 / Services

Help visitors understand the ways they can support someone.

02 / The task

Give the amount and destination a clear starting point.

03 / Continuity

Carry the visual language into the account experience.

The account workspace

A familiar place
for everyday actions.

A dashboard, service flows and a transaction history share the same navigation and visual structure.

01 / Dashboard

An everyday starting point.

The account overview brings the main services and recent activity into the first view. Clear shortcuts help users return to the task they came to complete.

Web application / Interface design
Account workspace / DashboardView detail

Inside the transfer

A clear sequence.
A visible summary.

Amount, recipient and payment are treated as distinct decisions. The screen structure keeps the transaction’s context alongside them.

01 / Amount & destination

Bring the values and delivery options into a structured starting point.

02 / The recipient

Make choosing who receives the transfer a distinct step.

03 / Review & payment

Keep the transaction summary close to the payment choices.

03 / Mobile experience

The everyday task.
Within reach.

The mobile experience brings the main services, transfer steps and confirmation into a focused sequence.

01 / Home

Services and activity, together.

02 / Amount

A focused start to the transfer.

03 / Recipient

Make the person easy to identify.

04 / Confirmation

Close the action with a clear result.

After the action

Keep the record
easy to return to.

The experience continues with a confirmation, an email and a record in the account history. These touchpoints carry the same attention to hierarchy and detail.

The transactional email extends the product’s visual language beyond the app.

Transactional email / Receipt detail

04 / Visual language

One recognisable
experience.

Colour, typography and a shared visual identity connect the website, the account screens and the messages that follow.

My Easy TransferVisual foundations

The work, together

Design for the task.
Stay close to the person.

The common thread is clarity: where to begin, what information matters and what happens next.

Across the website, web app and mobile experience, the work connects service discovery with the details of completing an everyday action.

Explore the live service

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