I lead design.
I stay close to the work.

Sharq, Kuwait · On-site · Full-time

Senior UX/UI design for complex digital projects delivered for government entities in Kuwait.

• Lead design direction as the company’s sole Senior UX/UI Designer across multiple projects.
• Research user needs and workflows, define journeys and information architecture, and create wireframes and prototypes.
• Present concepts to decision-makers and audit usability, accessibility and consistency.
• Validate developed interfaces with developers, testers and managers, and support tender submissions with design solutions.

Paris, France · Hybrid · Full-time

Led the design process across web and mobile platforms for a hospitality AI and Big Data product.

• Led research, behavioral analysis, interface design and prototypes across web and mobile.
• Developed and maintained a consistent design system across digital platforms.
• Tested and refined interfaces after development for quality, usability and performance.
• Worked with marketing on global visual identity, campaigns and the company’s digital presence.

Monastir, Tunisia · Freelance

Co-founded a business delivering web, mobile, ERP and marketing services.

• Led design and development work across digital platforms, brand identities and marketing assets.
• Worked directly with clients and multidisciplinary teams on UX strategy, visual direction and design execution.

Technology publishing

Partner in a technology platform covering product reviews, unboxings and digital content.

• Contributed to web development, SEO, SEM and digital marketing.
• Created content and visual assets, engaged with technology communities and coordinated brand collaborations.

Monastir, Tunisia · Full-time

Designed interfaces for back-office dashboards, ERP, CMS, CRM, websites and applications.

• Produced research, wireframes, mockups and interactive prototypes.
• Worked on responsive design, accessibility, usability testing and validation after development.
• Contributed to branding, corporate identity and visual communication.

Remote

Managed social content, communities and digital campaigns.

• Created and curated content, graphic assets and video.
• Supported community engagement, brand representation, advertising, analytics and reporting.

Tunisia

Worked on social strategy, community management and brand communication.

• Planned content and advertising campaigns and created visual and video assets.
• Reported on performance and supported community engagement and customer communication.

Tunis, Tunisia · Full-time

Combined interface design and front-end development for websites and e-commerce.

• Worked with HTML, CSS, JavaScript and Angular.
• Designed responsive interfaces, wireframes and prototypes with attention to accessibility.

Digital advertising

Worked across interface design, web development and social media management.

• Contributed design and development work alongside digital communication responsibilities.

Full-time

Developed and customized websites with WordPress and front-end technologies.

• Worked with HTML, CSS, JavaScript, PHP and MySQL.
• Handled hosting, domains, plugins, themes and SEO fundamentals.

Technology publishing

Created technology content before taking on a partner role.

• Wrote web content and contributed to WordPress development.

Part-time

Worked as a content writer and editor.

Web development

Worked on website integration and front-end development.

• Built with HTML, CSS and JavaScript, with Angular experience.
• Worked on responsive design and cross-browser compatibility.